THINKING

Orchestration, Frequency and Cadence

A wonderful conversation with Christof Zürn about analogies between design, business, the human body and music. We talk about different leadership positions, from composing, orchestrating, and conducting and how different musical styles help us understand our business. And we discuss the difference between frequency and cadence in an agile workspace and how brands can orchestrate their business successfully with patterns.

Marc Shillum