Chief Creative Office™ is a strategic and creative consultancy founded on the belief that we must leverage the most value out of the least effort, minimum means, and fewest resources. Our focus is assisting companies and their leadership to build a one to three-year plan that aligns Product Development, IP generation, Patents, Technological Planning, Brand Development, Staffing, and Growth into a single cohesive roadmap.
How we’re different:
External Objectivity + Internal Commitment
In our experience, there’s nothing quite like being inside an organization to create impact, but this superpower comes at the expense of objectivity. Being outside and able to obtain and share an objective viewpoint can help any company see patterns within existing and emerging markets that can strengthen its competitive advantage. We value both equally and so we oscillate. By oscillating between inside and outside the companies we help grow we’re able to create deep impact, learn, and help grow internal cultures and teams while also retaining a level of objectivity.
Discipline Led → Experience Led
It is conventional to separate businesses into departments with distinct responsibilities for each part of the business. But the way our customers experience the products and services we offer doesn’t respect this type of convention. At CCO we prefer to think from a customer perspective uniting Market, Brand, Product, Technology, and Business Strategy to create the best experience for your customers.
Dynamic Markets → Iterative Cycles
We build businesses, brands, products, and services iteratively so that they can react to continually express what a company does and aspires to become in markets that continuously shift. We do this by comprehending the speed of your market and engaging in short-term, fast-paced projects which build progressive value.
New Models of Business → New Models of Service
Because our clients are employing new models of business so that they can thrive in increasingly dynamic markets, we founded a company that employs new models of service that can build brand consistency and product relevance together.
Available Staff → Dedicated Team
We don’t have a set team or configuration. We like to engage specialists and create customized processes because we believe the uniqueness of the solution and tools should be defined by the unique nature of the problem.
Silos → Empathy
We've developed a set of frameworks that combine and correlate the best thinking in Business, Brand, Digital Development, Experience Design, and Product Strategy. Using these frameworks we’ve learned how to create brands at the speed of the market to help clients market at the speed of their product.
But we're not just saying this. Our entire business model is defined by it. Our approach allows us to remain flexible and nimble enough to inform, extend, or augment internal strategic decision-making but remain well-structured to offer the rigor and process of a project-based design consultancy. CCO is a completely new kind of company, designed from the ground up to scale to the needs of projects that are beyond the bandwidth, or core competency of internal teams. Our model enables us to provide the objectivity and insight of an external consultant while executing with the passion and commitment of an employee.
Our Founder
Marc Shillum is a Business Executive and recipient of World Economic Forum Technology Pioneer while Chief Experience Officer of Transportation and Logistics company Matternet. Marc serves on the advisory boards of GLASS (Distributed tools for Government) and CREO/BIOBULB (Low-waste, zero pollution hydroponics). He is also an advisor to Outland (Security within Community), Astro Forge Technologies (Deep Space Harvesting) and a former Fellow of the Royal Society of Arts in London.
Marc works with founders and CEOs as an advisor, coach, or operator to help connect business objectives to the product roadmap and market opportunity with a focus on product-to-market fit, BD/partnerships, international expansion, talent acquisition & monetization. Marc has been a part of building 5 start-ups and scaling 3 multinational corporations that have acquired in aggregate over $ 14 billion of value to shareholders and investors; Matternet, Molekule, Seeker, Tile, Matterport, RH, Barnes&Noble nook & the recent business success of Condé Nast.
Marc is something of an international consolidation and new market expansion expert. Helping launch RH in the UK, Yohana in Japan, consolidating Condé Nast's Global Brand Architecture, defining new market expansion for Tile and Discovery, and new category expansion for Matterport, Barnes and Noble, and RH. Marc has held executive roles for the US, EMEA, and Global territories
Marc is also the author of 'Brands as Patterns' a white paper that laid the foundation for coherent brand building in the digital age. The paper has been republished by FastCompany, Contagious Magazine, and PSFK, and became two back-to-back panels at SXSW. His experience has given him unique insight into how to build strong innovative businesses and how to grow empathy within diverse, cross-functional teams so that they can thrive on solving the complex fluid problems of the future.
Contact
Chief Creative Office
marc@chiefcreativeoffice.com
+1.646.709.3320